Al Safir Hotel & Tower trusts RateTiger for rate parity and revenue management

Based in Bahrain Al Safir hotel and tower has found its ideal technology partner in RateTiger. The 4-star luxury property leveraged eRevMax solutions, including PricingTiger Shopper for tariff intelligence and tariff parity management, Channel manager to keep pricing and availability synchronized across all sales channels as well as booking engine to keep brand.com up to date with real-time inventory and pricing. Reservations from various sales channels are delivered directly into the hotel’s PMS via the two-way connection, helping the hotel to effectively drive its online revenue strategies.

Located in the heart of Bahrain’s bustling entertainment district – Juffair, Al Safir believes in providing a royal stay for each of its guests. The property has 193 elegantly designed luxury rooms, suites and apartments. Al Safir manifests a heritage with the motif “service before self”. The hotel has received Six Sigma certification and three ISO/IMS certificates and is proud to be the first hotel in the Kingdom of Bahrain to achieve this recognition.

Al Safir offers the unyielding comfort and convenience of a modern extravagant hotel without any compromise on its rare and meaningful character. It is a gateway to a magnificent place that offers an exotic experience, soothing hospitality and a royal stay.

Over the past year, the hotel has leveraged the benefits of RateTiger Shopper to monitor competitor pricing as well as market trends. On-demand rate reports provide access to intelligent room rate data, helping them make pricing decisions. RateTiger’s pricing reports are sought after for their accuracy and quality as well as the real-time value they bring to hotels. Using these reports, Al Safir Hotel was able to strategize and implement effective room pricing across different channels, thereby maximizing profit margins.

According to the latest iGA statistics, Bahrain recorded a staggering 984% increase in tourist arrivals in the first quarter of 2022, compared to the same period last year. With the influx of tourists, hotels have also seen an increase in direct bookings. With RateTiger’s integrated technology solution, Al Safir was primed to attract this influx of tourists and had all the tools in place to capture this demand, both through the brand’s direct website and OTA channels.

We use RateTiger Shopper for rate benchmarking as well as to maintain rate parity. We save a lot of time because we can make pricing decisions by reviewing on-demand rate reports. It is important to ensure that our rates remain competitive in the market and to have the advantage of maintaining rate stability during high and low periods to increase demand. RateTiger Shopper enables us to optimize our pricing strategy by effectively responding to dynamic market changes,” commented Mr. Retheesh Kumar, General Manager, Al Safir Hotel & Tower.

“RateTiger Channel Manager and Booking Engine help us implement our pricing strategy across all distribution channels in real time. Although the RateTiger products are great, their customer support team adds to the “wow” experience. They are available 24/7 to help us and we love being partners with such an amazing team,” summed up Mr. Kumar.

RateTiger Shopper is a comprehensive yet easy to use hotel rate information solution. It allows hotels to verify that room rates are accurate across all channels while analyzing your competitive set’s room rates and rate positioning across multiple hotel websites, third-party sales channels, and online travel agents (OTA). RateTiger Channel Manager and Booking Engine make online distribution simple and seamless with an intuitive single sign-on dashboard.

Watch this video where Mr. Retheesh Kumar, General Manager, Al Safir Hotel & Tower shares his experience of using RateTiger products and support – https://www.youtube.com/watch?v=AsJE85FQUak

About RateTiger

RateTiger by eRevMax is a market leader in hotel technology and provides Channel Manager, Rate Shopper, Booking Engine, Website Design, Digital Marketing services as well as GDS and Metasearch Distribution solutions to large hotel chains and resorts, groups medium-sized as well as self-employed. boutique properties worldwide.

RateTiger connects to over 450 channel and technology partners. It has deep two-way integration with distribution channels as well as major PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience. Data security and privacy is a key aspect for RateTiger – it is ISO and PCI certified as well as GDPR compliant. RateTiger is known for its stable solutions with 99.9% product uptime and provides 24/7 multilingual customer support to hotels around the world to help them achieve their revenue generation goals.

For more details, please visit www.ratetiger.com or contact us on [email protected].

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