Herald Suites has held firm for two years and counts in the event of a pandemic
February 4, 2022 | 8:21
MANILA, Philippines – The way things are done at Herald Suites has always been a point of pride and a measure of its brand of hospitality. But the past two years have been an additional challenge to keep a hotel alive and its guests engaged.
Yet now was the best time to take stock of his core values: integrity, perseverance, caring service, courage and responsibility, and put them into practice. It was a time to remind themselves and their customers of their vision, even when the old ways of giving in-person experiences became nearly impossible.
The core values of Herald Suites have taken on new meaning during this pandemic. Moving towards a better normal meant putting these core values into action, despite dire and difficult circumstances.
The pandemic prompted the staff and management of Herald Suites to say what they value and actively practice doing it themselves. It became a collective rallying statement: “This is who we are and this is how we take our values to heart.”
This is the central idea of the hotel’s advertising campaign for 2022.
The ads identify the times when layering a more human connection is still and always will be possible: sending a handwritten letter to a guest, finding joy and fulfillment doing solitary daily tasks well, guiding the unsteady walk of a senior, emit a warm and welcoming smile. from afar, bringing a moment of delightful wonder to a child and keeping the old-world air of genteel hospitality even as a momentous modern era takes hold.
Through it all, Herald Suites continues to make a conscious effort to hold firm. Its ways of doing things will remain forever etched in the memory of customers who will continue to make it the hotel of their choice.
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