Hopin acquires Attendify to expand its event marketing suite
On the heels of its second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, today announced that it is improving and expanding its suite of event marketing with the acquisition of Attendify. Hopin also today announced several impactful company updates as part of Illuminate, a one-of-a-kind hybrid series bringing together thousands of professionals to highlight innovation in the events industry. with guest speaker, Malala Yousafzai1, Nobel Prize winner and co-founder of the Malala Fund.
Johnny Boufarhat, CEO and Founder of Hopin, said: “As we continue to help our clients navigate a reshaped event industry, our focus remains to invest in Hopin’s all-in-one platform. , in particular by increasing it with intuitive marketing tools. With the addition of Attendify, our event marketing suite gets even better and we can provide more useful tools to organizers that drive growth. And now, access to our platform is even easier, regardless of the event’s budget. With our new free plan, anyone can create events, anywhere.
Michael Balyasny, CEO and Founder of Attendify, said: “We are extremely proud to join the Hopin team with the common goal of creating the best possible user experience in event technology. At Attendify, we’ve always believed in not only the power of events to bring people together to make meaningful connections, but also, the enormous potential that lies in unlocking event data to further enhance the attendee experience. Unifying our products and merging the minds of our talented teams will be invaluable to our customers. “
Hopin announces fifth acquisition in past year
Hopin acquired Attendify, an integrated event marketing platform, to enhance Hopin’s offerings with a focus on helping organizers better market their events and grow their audiences. Founded in 2011 by Michael Balyasny, the intuitive, data-driven technology and talented team of Attendify will be significant additions to Hopin’s all-in-one platform so that it can equip organizers with advanced tools. that they need to reach more audiences.
Attendify’s impressive products will enhance Hopin’s portfolio in a number of ways, including Audience CRM soon to be featured on Hopin as a comprehensive participant data platform that will automatically capture engagement, identify signals of intent. and use the event data to drive growth. With Audience CRM, event planners will have a 360-degree engagement database to understand which attendees visited a sponsor, voted in a poll, or participated in a session. These powerful surface intent abilities help organizers understand audiences and keep them coming back for more. Additionally, Attendify will enable Hopin to introduce Campaign Manager soon so event marketers can leverage a powerful messaging engine to generate signups, deliver important information to registrants, and engage audiences between programs.
Hopin launches free event management plan
As part of his mission to make the world smaller and more connected, Hopin launched a new plan for everyone to create an event for free. Hopin’s free plan unlocks access to host smaller gatherings of up to 100 people invited by the organizer and provides a user-friendly experience for events lasting up to two hours. This free plan opens Hopin to anyone looking to create immersive experiences for small webinars, internal meetings, get-togethers, personal events and everything in between. Organizers can enable audience interaction with networking, Q&A, polls, and the whiteboard, among other cool features. Learn more about the free plan at hopin.com/lp/free-plan.
The first GoFundMe integration for transparent donations and social impact now available on Hopin
Hopin and GoFundMe are teaming up to make it easier for businesses, conference planners, and Hopin users to integrate social impact into their events and engage audiences with an in-event giving experience. As part of the partnership, Hopin organizers will be able to select a GoFundMe fundraiser, charity or GoFundMe cause to add to their event. Hopin and GoFundMe will work together to bring out important causes and fundraising opportunities for organizers when setting up their events.
For the Illuminate event, Hopin has chosen to support GoFundMe’s learning and education cause, and today’s attendees will experience the new integration firsthand with the option to donate to the fund that helps to give teachers and students the tools they need to be successful. in the classroom and create a better future. Hopin will match all donations made during the event up to $ 5,000 (USD). By partnering up, Hopin and GoFundMe hope to empower businesses and organizers to make a difference and engage the public in new and meaningful ways.
Hopin launches the first global brand campaign
During Illuminate, Hopin will also unveil a preview of its first-ever global brand campaign, which begins July 12 via print and digital advertising as well as outdoor advertising in San Francisco, New York and London. The global campaign was created in partnership with Bokeh, an SF-based creative agency, and will set the creative benchmark for the brand’s advertising efforts going forward. The 360 ° approach sets the Hopin brand apart and emphasizes the ease of use of the product while strengthening human connection and engagement as essential components of exceptional event experiences. Through bold designs and smart copying, Hopin brings attendees – whether they’re 6 feet, 6 miles, or 6 continents apart – together through immersive, in-person and virtual hybrid events. Get an overview of the campaign, here.
Hopin’s first series of hybrid events: illuminate
Boufarhat will share more information on these exciting milestones today at Illuminate, Hopin’s hybrid event series that brings together industry leaders to spotlight innovation and the future of events. Attendees will also be entitled to “A Conversation with Malala” and in this special interview moderated by Hopin CMO, Nobel Laureate Anthony Kennada will talk about her life and how attending corporate events can have a impact. impact and change in the world. Thousands of professionals will come together to attend more live sessions with events, marketers and community leaders from Salesforce, Pinterest, Gap Inc., Gainsight, and more. Illuminate was created in collaboration with Marriott International, Catapult, GoFundMe and more and with sponsors Prezi, Sendoso, snapbar, KUDO and HubSpot.
Since the start of 2020, Hopin has grown from six to over 700 employees in 45 countries and has grown from a few hundred event makers using Hopin to over 100,000 organizations and millions of attendees every month. Since February of last year, Hopin has raised over $ 565 million in Series AC funding.
Discover the new Martech Cube podcast. For more updates like this, follow us on Google News Martech News