La Jolla Business Roundup: New Businesses Focus on Fashion, Food, Facial Wellness, and More

Change is in the air in La Jolla’s business community. Several new businesses have opened recently or plan to do so in the next few days or weeks. In addition, a large hotel has changed owners, a large supermarket has changed its name and a long-standing restaurant is celebrating a big anniversary.

Recently opened

The aesthetics of the well

La Jolla resident Phoebe Guymer recently opened The Well Aesthetics at 8th Harmony Relaxation Center at 7818 Ivanhoe Ave. in The Village.

“Skin is my focus,” Guymer said. “I work on and within the skin to keep it in balance, resulting in glowing skin.”

“We’re looking at the microbiome of the skin, not trying to strip it but building it, and working with the lymphatic system,” she added. “We use a machine that advances the lymphatic system by mimicking the pulse.”

For clients with conditions such as hormonal acne, tension headaches, or jaw joint dysfunction, Guymer implements an oral facial massager that works on the muscles of the face. “It’s like a non-surgical facelift if you do the whole series,” she said.

Guymer can be reached at (858) 262-9727 or by

The agency

Global boutique real estate brokerage The agency opened its first office in San Diego on October 10 at 1025 Prospect St., La Jolla.

With a brand that is featured on international television shows such as “Million Dollar Listing Los Angeles” and “The Real Housewives of Beverly Hills”, the agency has over 60 corporate-owned and franchise offices worldwide.

“The La Jolla office is unparalleled in providing both an exceptional location for officers from which to operate a near-uninterrupted flow of pedestrians, as well as a support staff committed to supporting their daily success,” said the regional manager Mike Schwartz. “It’s a fantastic opportunity to launch this modern office.”

Learn more about

November openings

New businesses expected to open soon include:

Whiskey & Leather

The Whiskey & Leather boutique will open at 7884 Girard Ave. Saturday, November 5.

(Ariel Hujar)

The Whiskey & Leather boutique will open its third location on Saturday, November 5 at 7884 Girard Ave. in La Jolla, joining stores in Santa Barbara and Del Mar.

For the 10 a.m. to 6 p.m. opening, the store will be offering 15% off everything, plus goody bags.

The men’s and women’s clothing establishment, owned by local resident Ariel Hujar, offers basic pieces such as jeans and T-shirts, as well as brightly colored hats and tops. It also hosts private events that sometimes include whiskey tastings, although whiskey is not offered in the La Jolla store.

“My best friend and I opened the one in Santa Barbara seven years ago,” Hujar said. “We were both tomboys who wanted to provide a place to shop for clothes with that type of aesthetic. We wanted something gender neutral so the guys would come too.

Hujar said there’s “a little something for everyone,” including brands and styles that alternate with the season. For the opening of La Jolla, a cashmere winter line will be available.

“I love the area and have always opened stores in the areas where I live,” she said. “Also, La Jolla needed another store.”

In addition to clothing, Whiskey & Leather sells antiques, decorative pieces and other home goods. Learn more about

Custom sewing by Mamak

After 10 years of tailoring in La Jolla, Mamak Bahrami is opening Custom Tailoring by Mamak on Sunday, November 6 at 920 Kline St.

The company will offer custom alterations for men’s and women’s apparel, from suits to prom dresses, with most jobs completed within 24 hours.

“I went to sewing school in Iran and here [in the United States]”, Bahrami said. “It’s my love and my hobby; that’s all. I love sewing and customer response.

In addition to her handiwork, Bahrami has a clothing catalog from which customers can purchase items for her to customize.

Opening festivities are scheduled for 2-5 p.m. on November 6 with food. Regular hours will be 10:30 a.m. to 6 p.m. Monday through Saturday. Learn more at (858) 480-6674.

classic burger

Classic Burger plans to open in mid-November at 615 Pearl St.

As the name suggests, customers can have a burger that lets “the ingredients shine” with no frills, said chef Perez Segura Jr.

“There won’t be truffles from France, just a good hearty burger,” Segura said. “We want there to be big, elevated flavors with simple ingredients.”

But with a background in fine dining, Segura can’t resist adding something different. For example, instead of just using red onions, he makes red onion jam for some of his creations. “It brings out the sweetness of the onion and brings a bit of acidity to the burger,” he said.

Segura grew up cooking under his grandfather and started cooking family dinners when he was 8 years old. He then went to cooking school and toured the fine dining establishments of San Diego.

“Fine dining is great, but the effort put into these dishes is astronomical,” he said. “Food can be simple yet bold. I like simplicity.”


The 376-room San Diego Marriott La Jolla <a class=hotel has been sold for $187.6 million.” data-srcset=”×1364+0+0/resize/320×213!/quality/80/? 320w,×1364+0+0/resize/568×378!/quality/80/? 568w,×1364+0+0/resize/768×511!/quality/80/? 768w,×1364+0+0/resize/1024×682!/quality/80/? 1024w,×1364+0+0/resize/1200×799!/quality/80/? 1200w” sizes=”100vw” width=”1200″ height=”799″ data-src=”×1364+0+0/resize/1200×799!/quality/80/?” decoding=”async” loading=”lazy”/>

The 376-room San Diego Marriott La Jolla hotel has been sold for $187.6 million.


The 376-room San Diego Marriott La Jolla, built in 1985, was recently sold for $187.6 million in a multi-billion dollar portfolio sale to a global asset management firm.

The hotel, located at 4240 La Jolla Village Drive, last changed hands in 2016, when Carey Watermark Investors bought it for $131 million. The real estate investment trust, now known as Watermark Lodging Trust, agreed in May to be acquired by Brookfield Asset Management for $3.8 billion. Watermark’s portfolio of 25 hotels, now owned by Brookfield, has more than 8,100 rooms.

Commercial real estate company CoStar reported that the estimated sale price for the Marriott La Jolla was nearly $188 million, or about $500,000 per room. By comparison, the 416-room Hyatt Regency La Jolla in Aventine sold in August for $216 million, or more than $518,000 per room. — The San Diego Union Tribune


Jose’s courtroom will celebrate its 50th anniversary with a “50ñera” party on Saturday, November 5. The festivities, from 11 a.m. until closing at 1037 Prospect St., will include drink specials, a mariachi band during the day, and a DJ in the evening. .

Jose’s has been owned by Tigg Mitchell since the summer of 2007. Chef Jose Rodriguez, who is not the restaurant’s namesake, has worked in the kitchen for 35 years.


After more than six months of preparation, the Vons de La Jolla supermarket at 7544 Girard Ave. was converted to the similar but more upscale Pavilions brand.

“We will offer an expanded selection of organic produce, a butcher block including wagyu beef and dry-aged beef, a wine cellar and a selection of specialty cheeses,” Courtney Carranza, director of communications and public affairs for the Southern California division of Vons, previously said the La Jolla Light.

Vons and Pavilions are owned by Albertsons Cos. Learn more about ◆

Comments are closed.