Mediaplanet Partners with Chuck D and Oncology Experts in Campaign to Shine Light on Innovations in Cancer Care | New
NEW YORK, September 25, 2021 / PRNewswire-PRWeb / – Mediaplanet Announces the Launch of its Print and Digital Campaign “Transforming Cancer Care”. This campaign is unique in that it addresses both cutting-edge advances in cancer that have the capacity to transform the way cancers are detected, diagnosed and treated, as well as ways to deliver the benefits of these. advances to all cancer patients – not just those who can afford it or have exclusive access. The disparities in cancer care are huge when it comes to socioeconomic status and race. This often means that people of certain racial groups do not have the same level of access to the latest advances and the best cancer care. But with an industry focused on health equity, innovative discoveries can help end these disparities instead of widening the gap.
“Together, as a global cancer care community, we must seize this opportunity to discover new solutions and make bold bets that fundamentally improve the lives of all those affected by cancer, leading us to a future of d ‘equity in cancer care,’ said Everett E. Vokes, MD, President from the American Society of Clinical Oncology, in the campaign foreword.
One solution discussed throughout the publication is to remove barriers to clinical trials. “One of the most common barriers to participating in trials is location,” says Lisa A. Lacasse, President of the American Cancer Society Cancer Action Network (ACS CAN). “Right now, ACS CAN is working to help get the bipartisan DIVERSE Trials Act passed through both houses of Congress. The legislation would help address health equity and disparities by allowing clinical trial sponsors to reimburse patients for the non-medical costs associated with their participation in the trial. such as travel, parking, food or accommodation – and would allow trial sponsors to provide patients with the technology needed to facilitate remote participation in clinical trials. “
Another solution discussed is to use platforms such as social media and influencers to raise awareness about the risk certain groups are at for certain cancers. Public Enemy rapper Chuck D, whose interview covers the campaign, talks about raising awareness among people of color about the risk of colorectal cancer and the importance of screening. “I learned from Hip Hop Public Health that black people tend to be diagnosed with colorectal cancer after it has already progressed, resulting in higher death rates – higher than any other racial or ethnic group in the world. United States. I think a lot of people don’t know that colorectal cancer is beatable 90 percent of the time if caught early. So it’s a no-brainer to get regular screenings. We just need to get the word out. “
The print component of “Transforming Cancer Care” is distributed in today’s edition of United States Today in Denver, Atlanta, Philadelphia cream, Baltimore, Houston, Saint Louis, Kansas City, new York, Phoenix, San Francisco, Minneapolis, Washington DC, Nashville, New Orleans, Dallas, Pittsburgh, Cleveland, Boston, Los Angeles, Seattle, and the surrounding area with a circulation of around 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationwide through a comprehensive social media strategy and through a network of news sites. foreground and partner points of sale. To explore the digital version of the campaign, visit: Transforming Cancer Care.
This campaign was made possible with the support of the Association of American Cancer Institutes, the American Cancer Society Cancer Action Network, the HEALED community movement of the American Cancer Society, the American Society of Clinical Oncology, the ‘American Society for Clinical Pathology, Baylor St. Luke’s Medical Center, Blood Profiling Atlas in Cancer (BloodPAC), Chuck D, Epic Sciences, Fred Hutchinson Cancer Research Center, National Comprehensive Cancer Center, Pat croce, QIAGEN, Quantgene, SOPHiA GENETICS, Stand Up To Cancer and Sysmex Inostics.
Mediaplanet specializes in creating content marketing campaigns spanning a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to match the right leaders with the right readers, via the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have captured the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com to learn more about who we are and what we do
Donna Nuriel, Mediaplanet, 3053007088, [email protected]