Netflix adds “Kids Clips” to its new range of offers


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Netflix launched “Kids Clips,” a new feature that shows short clips from the platform’s existing library of children’s programs and movies. According to Bloomberg, the new feature is part of Netflix’s attempt to attract young viewers to its platform. Netflix only confirmed the launch of the new feature after its presence was discovered in hidden code by iOS developer Steve Moser, who later shared with Bloomberg News.

Kids Clips works similarly to Instagram Reels and TikTok, except that it is projected horizontally on screens. Netflix will also limit kids to 10-20 clips per day and add new clips daily based on its current and future offerings, The Business Times (BT) reported. The new feature will first roll out in the United States and Latin America this week, with expansion plans in Canada, Australia and Ireland thereafter. It is also currently only available for iOS users, as stated by BT.

Kids Clips is the latest of Netflix’s new offerings to promote its content to users. In March of this year, the streaming platform launched Fast Laughs, which Kids Clips relied on. Instead of children’s programs, Fast Laughs offers fun clips from the platform’s media library. It is also seen vertically; similar to TikTok and Instagram Reels. Netflix also launched Play Something in April, a shuffle feature that plays a random movie or show if users aren’t sure what to watch next.

In addition, Netflix has also added games to its platforms. The games, which are based on titles from its library, launched worldwide for Android users a week ago and are available to iOS users from today, reported. Bloomberg.

At the same time, Netflix launched an online store in June this year. Entitled Netflix.shop, the online store offers consumers select products such as clothing, toys and games from its catalog of shows. Netflix.shop regularly offers exclusive limited editions of clothing and lifestyle products related to its shows and the brand. It is currently only available in the United States, but will expand to other countries in the coming months. Items launched at the launch included street wear and action figures based on animated series Yasuke and Eden, as well as limited edition clothing and home décor inspired by Lupine in collaboration with the Louvre museum.

In addition, Netflix acquired the entire catalog from Roald Dahl in September. The move builds on the collaboration between Netflix and the Roald Dahl Story Company that began three years ago to create a roster of animated TV series. For example, filmmaker Taika Waititi and actor Phil Johnson are currently working on a series based on Charlie and the Chocolate Factory, while Netflix is ​​currently working with Sony and production house Working Title on an adaptation of Matilda The Musical.

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