Phenix Salon Suites signs 75-unit agreement for the UK and Ireland
Phenix Salon Suites opened its first UK location in Manchester in early October, marking the start of the company’s strategic plan for global expansion, according to company officials.
The Phenix LTD-UK development group has signed an agreement to open 75 Phenix Salon Suites locations across the UK and Republic of Ireland. Phenix Director of European Operations John Gillespie is assisting development and overseeing the opening in Manchester.
“We are extremely excited about the opening of our first European show,” said Gillespie. “Being in the hair salon industry for over 20 years, I know the operating style that is critical to the success of not only the franchisee but also the lifestyle professionals. Our UK team has a ton of developments going on and we look forward to continuing to grow across England.
“Phenix has been considering expanding overseas for some time now and we are delighted to finally announce our entry into international markets,” said Brian Kelley, President and COO of Phenix Salon Suites. “This opening of the Manchester show is just the start of our international expansion. The UK is a stepping stone to the rest of Europe as the brand explores opportunities in Sweden, Spain, Germany, Switzerland and France.
In the United States, the company aims to expand in Houston, Chicago, Columbus, Detroit, Boston, upstate New York and New York. The brand also has room to expand in Washington, Oregon, Louisiana, Mississippi, Alabama and Northern California.
Earlier this year, the brand opened its 300th salon and announced a multi-unit partnership between LL Cool J and longtime Phenix franchisee Kevin Davis.
Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, the company began the franchise in 2012 and today has 312 salons in 33 states.