Regional overview: 130,000 hotel rooms in preparation in Latin America

Hilton Santa Marta Pozos Colorados (images: © Hilton Worldwide)

While browsing the TOPHOTELPROJECTS construction database, our researchers discovered that the Latin American hotel market is growing steadily, with Mexico leading the way.

Latin America will see 513 new hotel programs and 128,612 keys added to its offering over the next few years, according to exclusive figures from our research team. We learn more about upcoming openings and identify the most promising developments in the region.

Hotel openings in Latin America by year

In the final months of 2021, 124 hotels with 26,154 rooms are expected to open across the region. However, 2022 will also be busy, with 185 projects and 45,495 keys expected to go live.

Things will slow down slightly in 2023, as currently only 98 launches and 19,847 new rooms are planned. Meanwhile, 106 more properties and 37,116 keys are already in the works for 2024 and beyond.

Of the 513 new hotels in Latin America, 249 will be rated four stars and 264 will move towards a five star rating.

Main national growth markets in Latin America

Mexico takes a decisive lead in our country-by-country breakdown, with 139 diagrams and 33,137 keys in its books.

Brazil follows by far, with 69 new hotels and 14,944 rooms on the way. Argentina is in third place thanks to its tally of 38 active projects and 4,153 keys, while Colombia will soon see 36 properties with 6,152 rooms open.

Finally, the Dominican Republic has 30 hotels under construction, but has a whopping 20,320 rooms thanks to the presence of a few mega-projects on its development slate.

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Main urban growth markets in Latin America

Given Mexico’s strong pipeline, it’s hardly surprising that three of Latin America’s top five urban hotel markets are in this vast country. Tulum’s tourist hotspot leads the way with 16 new hotels and 4,067 rooms due to open, although Mexico City lags behind with 15 ongoing projects and 2,305 keys.

Punta Cana in the Dominican Republic interrupts Mexico’s race with 13 scheduled openings, which will involve 15,210 rooms. Interestingly, that means Punta Cana comfortably beats the rest of the top five (and even some domestic markets) in terms of room counts.

In fourth place, Cancun, another attractive beach destination in Mexico, will see 11 properties with 4,931 rooms completed. And the Peruvian capital Lima completes our ranking with ten new hotels and 1,820 keys.

International hotel brands are growing in Latin America

Hilton Worldwide is clearly pushing for growth across the region, having placed two of its brands on this list.

Hilton Garden Inn leads with 14 projects and 1,886 keys underway. Not far behind, however, is Hampton by Hilton, which plans to expand its footprint to 12 properties and 1,511 rooms.

Hard Rock Hotels & Casinos finishes in the top three with 11 openings, which is expected to add 5,222 rooms to its existing portfolio.

Hotel openings to watch out for

The first grand opening worth mentioning is the Hilton Santa Marta Pozos Colorados, which will debut on Colombia’s north coast in early 2022. This 17-story property will offer 261 guest rooms, executive rooms and suites, a signature restaurant, a restaurant executive for lunch and four bars. . Other notable amenities on the cards include an outdoor pool, fitness center, world-class spa, and over 11,000 square feet of flexible meeting space, including a nearly 4,500 square foot ballroom. .

Later that same year, in the third quarter of 2022, the Hilton Garden Inn Sao Jose Do Rio Preto will debut as part of the Georgina Business Park in southern São Paulo. The 134-room property will be just five minutes from the main shopping areas and conveniently located to the airport. As for these rooms, business travelers will find various features to make their trips more productive, such as a spacious desk and an ergonomic chair.

Finally, Blackadore Caye will open in Belize in late 2023 and aims to be the greenest island resort ever built. It will incorporate sustainable construction techniques that restore and regenerate the surrounding ecosystem and reverse the effects of climate change. In total, this showcase of biophilic design will include 68 villas, 48 ​​residences and a private clubhouse.


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