Resorts World Las Vegas Reaches One-of-a-Kind Deal with Allergan Aesthetics | News

business thread


Resorts World Las Vegas and Concerts West/AEG Presents have entered into a first-of-its-kind agreement with Allergan Aesthetics, an AbbVie (NYSE: ABBV) company, to become Resorts World Las Vegas’ preferred aesthetic and rewards partner. As part of the multi-year agreement brokered by AEG Global Partnerships and Resorts World Las Vegas, Allergan Aesthetics will own exclusive brand rights to the property’s 66th-floor lounge, now known as Allē Lounge on 66, and the Resorts World Theater VIP meeting. space, Allē Backstage. This is the first official partnership with such a right at Resorts World Las Vegas, which opened in June 2021. This agreement represents Allergan Aesthetics’ first-ever branding of a specific area in a large complex and venue for live entertainment.

People also read…

This press release is multimedia. View the full press release here:

The Allē Lounge at Allē Backstage on 66 at the Resorts World Theater in Las Vegas (Photo: Business Wire)

“Allergan Aesthetics’ consumer loyalty program, Allē, is disrupting the aesthetics world by offering the most robust rewards program in the industry,” said Heidi Shurtz, Associate Vice President, Integrated Marketing and Promotions, Allergan Aesthetics. “With partnerships like this, we are truly creating consumer engagement in a way that has never been done before in aesthetics. We plan to continue to pursue meaningful partnerships like this. for the benefit of our loyal consumers.”

The new Allē Lounge on 66 will provide Allergan Aesthetics with the opportunity to showcase its portfolio of products and treatments to millions of annual visitors. Located on the 66th floor of Las Vegas’ newest resort, Allē Lounge on 66 offers guests impressive meeting space to connect and relax in luxurious surroundings. Allē curates unique consumer experiences, engaging customers with on-site and brand-appropriate activations and promotions at the show that offers customers stunning views of the famous Las Vegas Strip.

“Allergan Aesthetics is an ideal partner for Resorts World Las Vegas as the company continues to break down barriers in its industry and also shares our vision of delivering exciting new experiences to our customers,” said Scott Sibella, president of Resorts World Las Vegas. Vegas. “This one-of-a-kind partnership will allow us to leverage our shared audiences and create synergies that will take our brands to the next level.”

With Allē Backstage, located inside the Resorts World Theater, Allergan Aesthetics solidifies its position as the leader in its category, not only in Las Vegas, but also among some of the most passionate live music and entertainment fans to come from around the world. entire each year. With Allē Backstage, Allergan Aesthetics will engage a selection of premium fans, headlining artists and VIP guests through various activations throughout the space.

“We are proud to welcome Allergan Aesthetics, an internationally recognized category leader, as a new partner,” said John Nelson, Senior Vice President of AEG Presents Las Vegas. “Their commitment to excellence matches ours and together we look forward to adding to the guest experience at Resorts World Las Vegas while delivering world-class live entertainment and enhanced fan experiences to visitors to our state-of-the-art theater.”

“Resorts World Las Vegas has quickly become one of the most exciting destinations on the Las Vegas Strip and we are thrilled to have Allergan Aesthetics on our side as we continue to bring this incredible place to life,” said Erin Zinser. , Vice President of AEG Global Partnerships. “AEG has a very successful and long-standing relationship with Allergan Aesthetics, so we knew this partnership would be a natural fit from the start. We look forward to collaborating on innovative new fan experiences and growing live entertainment in Las Vegas together for years to come.


At Allergan Aesthetics, an AbbVie company, we develop, manufacture and market a portfolio of leading aesthetic brands and products. Our aesthetics portfolio includes injectables for the face, body contouring, plastics, skincare, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service and a commitment to excellence, all with a personal touch. For more information, visit

Allē℠ is the next generation of Allergan Aesthetics’ loyalty rewards program, Brilliant Distinctions®. With Allē, consumers unlock access to curated content, exclusive offers, and personalized rewards for Allergan Aesthetics™’ leading product portfolio that can be redeemed at their provider’s office.


Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian company registered with the Nevada Gaming Commission. The company has affiliate operations in the Americas, Malaysia, Singapore, United Kingdom and Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s upscale brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s luxury lifestyle brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally acclaimed ultra-luxury brand. Resorts World Las Vegas offers 3,506 guest rooms and suites, an innovative next-generation gaming arcade, world-class dining and beverage options, a 5,000-seat theater, distinct nightlife venues, a collection of designers and boutiques and more. The integrated resort weaves the centuries-old traditions of the international Resorts World brand into the fabric of Las Vegas, bringing a bold, new approach to hospitality to the city with stunning design, progressive technology and world-class customer service. Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide, a verification that ensures the resort has appropriate health security procedures in place. For more information, visit or find us on Facebook, LinkedIn, Twitter and Instagram.

Combining the power of the live event with a focus on true artist development, AEG Presents is a global leader in the music and entertainment industries. Operating on four continents, the company has an unparalleled commitment to art, creativity and community. Its flagship festivals and multi-day music events – which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time in Hyde Park, Stagecoach, Hangout Festival, Electric Forest and Firefly – continue to set the bar for the live music experience. AEG Presents promotes worldwide tours for artists such as The Rolling Stones, Ed Sheeran, Elton John, Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul McCartney and Katy Perry, in addition to – through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as Goldenvoice, Messina Touring Group, Concerts West, The Bowery Presents, PromoWest Productions, Marshall Arts, Madison House Presents and Zero Mile Presents – creating and growing an unrivaled infrastructure for artist development and the reach of the public. More information can be found at or find us on Facebook, Twitter and Instagram.

See the source version on

Alison BrodMarketing + Communication

(for Resorts World Las Vegas)

Emily Kjesbo, [email protected]

Michael Roth,[email protected] Media and Marketing

(for AEG Global Partnerships)

Shannon Donnelly, [email protected]



Copyright BusinessWire 2022.

PUBLISHED: 04/04/2022 12:39 PM / DISK: 04/04/2022 12:39 PM

Copyright BusinessWire 2022.

Comments are closed.