Smithsonian Magazine Announces 17th Annual Museum Day, Celebration of Limitless Curiosity |

NEW YORK – Smithsonian magazine has designated September 18 as the 17th Annual Museum Day, an initiative in which participating museums across the United States open their doors for free to those who download a signature ticket. The annual event allows museums, zoos and cultural centers in all 50 states to emulate the spirit of the Smithsonian Institution facilities in Washington, DC, which offer free admission daily. This year’s event is sponsored by The Quaker Oats Company.

Museum Day goes beyond getting visitors through museum doors – it acts as a stepping stone to empower and help advance the hopes and ambitions of the public, especially school-aged children and children. under-represented communities. It represents a national commitment to access, equity and inclusion.

With many public spaces closed for a year or more, Museum Day 2021 celebrates the reopening of museums after lengthy closures due to the COVID-19 pandemic. This year’s theme, Experience America, represents the return and resurgence of our country’s diverse cultural experiences, in the safest way possible. Although tickets are free, participating museums will have security measures in place for this year’s event so that guests can enjoy their experience safely and comfortably.

“As we begin to feel a sense of normalcy in our day-to-day lives, we are honored to once again welcome the public to the Smithsonian Museums in Washington, DC and New York, and to museums across the country this World’s Day. museums, ”said Amy Wilkins. , Director of Revenue at Smithsonian Media. “In a year that has challenged us in unprecedented ways, we hope this year’s event serves as a reminder of the people, places and cultural experiences that have the power to unite us all.”

Additionally, this year Quaker is sponsoring Museums Day to further strengthen the event’s mission of making cultural and educational experiences accessible to all. From July 6 to September 15, 2021, Quaker will be running a Back to School Instant Rewards program in which participants will have the chance to win one of one hundred Smithsonian Science kits per day. Quaker will also be hosting an Instant Grand Prize in which five adults will each win a virtual tour of the Smithsonian Museum and a private question-and-answer session with a museum educator for up to 35 participants. For more information and official giveaway rules, please visit

“At Quaker, we are committed to nurturing lives and helping people reach their full potential,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America. “We are thrilled to partner with Smithsonian Magazine to provide educational experiences for families and students across the country and help foster an unlimited appetite for knowledge. “

More than 1,000 museums are expected to participate in Smithsonian Magazine’s 2021 Museum Day, the largest event of its kind. Those wishing to attend and participate in Museums Day 2021 can visit to learn more and download a Museum Day ticket starting August 18, 2021. Each ticket grants to the ticket holder and one guest free access to any participating museum in September. 18, 2021. Only one ticket is allowed per email address. A list of participating museums, which will be continuously updated, is available at

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