Spirable launches the Creative Intelligence Suite
This technology combines three unique and critical components: proprietary computer vision with predictive attention modeling; historical analysis of creation and performance; and channel indicators of good practice. Now part of the Spirable platform, the Creative Intelligence Suite gives marketing teams the hands-on, pragmatic ability to apply AI-powered insights to the creative process – before, during and after launch.
“Performance marketing has evolved. Creation is now the most important factor in the success of a campaign. But, historically, it has been one of the most difficult areas to understand and control. Spirable’s Creative Intelligence Suite changes that, as marketing teams can now understand Why a creation resonates with a particular audience and takes immediate action to apply the learnings for continuous performance improvements and the most effective storytelling. ” Ger O’Meara, co-founder and CEO of Spirable.
Leading marketing agency McCann Manchester was one of the first agencies to embrace the new technology. “Great ideas that help our clients grow their businesses are at the heart of everything we do. Spirable’s Creative Intelligence Suite gives us an innovative, data-driven way to help our customers tell better stories in a way that impacts business results. The best part is that Spirable provides us with intelligence in a clear and concise manner so that we can take action even before the campaign is launched, which helps reduce media waste and achieve better ROI for our clients. . ” Jenny O’Sullivan, Head of Digital Media at McCann Manchester.
Spirable is a creative performance platform that enables brands and agencies to create, automate, distribute, and optimize data-driven creatives – across social, programmatic, and CRM channels. Spirable combines easy-to-use dynamic models, live and contextual data, and creative AI, to produce the most eye-catching and relevant video marketing – done in an automated, scalable, and efficient way. Spirable works with hundreds of top brands in 50 countries and is a marketing partner of Facebook, Twitter and Snap. Please visit Spirable.com for more information.