Visit Minot reports on impact of tourism program | News, Sports, Jobs

Defenseman Ryan Ladika / MDN Beavers Denali Sigurdson shoots in Minot State’s 3-2 win over University of Midland on April 16 during the 2021 ACHA National Tournament at Maysa Arena. The tournament was a new event that benefited from Visit Minot’s event recruiting fund.

A new tourism program has generated an economic impact of about $ 2.28 million thanks to the recruitment of sporting events last year, according to information presented Monday by Visit Minot to the Minot city council.

A year ago, the board approved $ 477,000 over three years for the Tourism Recovery and Resilience Project, which aims to generate $ 10 million in economic impact in Minot. Visit Minot CEO Stephanie Schoenrock reported on Year 1’s efforts.

Sixteen organizations participated in a marketing training from a trainer in Houston, TX as part of the program. Data has also been collected that shows where visitors are coming from, how much time they spend at Minot and where they visit and spend money with the aim of helping Visit Minot with strategic decisions and targeted marketing.

The biggest part of the project, however, was recruiting for the event, credited with $ 2.28 million in direct spending impact.

Board member Tom Ross asked how much of the impact can be attributed to Visit Minot.

“In fact, a lot of these things were happening way before. There has been some growth, but I’m still looking at the $ 10 million at the end of the program ”, he said.

Visit Minot chief executive Stephanie Schoenrock said every organization should respond about the degree of impact, but a women’s hockey tournament wouldn’t have happened if Visit Minot hadn’t pursued it.

The support and direct economic impact of last year’s events were as follows:

– $ 5,684 at the American Collegiate Hockey Association’s national women’s hockey tournament, April 15-19; economic impact, $ 331,741.

– $ 7,000 to Magic City Youth Baseball, Cal Ripken 10U Midwest Regional Tournament, July 22-26; economic impact, $ 336,889.

– $ 3,000 to Minot Y’s Men, professional bull riding event, October 1 and 2; economic impact, $ 399,011.

– Rodeo Minot, Badland Circuit Finals, Barrels, Breakaway, Team Roping and Vendor Show, October 8-10; economic impact, $ 864,224.

– $ 1,500 at the National Dart Association regional tournament, from December 3 to 5; economic impact, estimated at $ 121,001.

– $ 4,000 at the Laker Shootout basketball tournament on December 4 and 5; economic impact, estimated at $ 236,000.

To be eligible for funding, an event had to be new or 30% larger than in previous years. Funding is based on the percentage of people coming from outside Ward County and the number of hotel nights. The prices are determined by a committee of six members.

Committee member Rick Hedberg, vice president for advancement at Minot State University, said Minot has to be at the top of his game to compete in sports tournaments, and the Events Recruitment Fund allows that.

“It allows our event managers, whether it’s a youth sporting event or a rodeo or any event that qualifies here, to really roll out that red carpet and really pass this through. higher level event to allow managers or people who organize these events to increase participation, increase attendance and bring more people to Minot, keep these events, so they come back the following year ”, Hedberg said. “People spend a lot of money on youth sports, not just in Minot but across the country. We have spent a tremendous amount of money to modernize our facilities as a community, and we need to take advantage of those facilities. This fund allows us to do that.

Committee member Thor Nelson, president of Minot Girls Fastpitch Softball, said the group’s summer tournament was a huge success in part thanks to the support of Visit Minot. The tournament has grown every year since its launch in 2016, he said.

“Our tournament now welcomes 600 to 700 young girls every June to play softball, and their whole family comes with it” he said. “Having a successful tournament, we are now in the rotation for a State Junior Olympics tournament. We had one here in 2019 and had 69 teams in town for three days, which is about 800 girls and their families in town.

Gabriel Mejia, General Manager of the Grand Hotel and member of the Board of Directors of Visit Minot, spoke about the direct economic impact on the community as well as on the hotels. He noted that Minot is able to serve his visitors, but the time to sit still and wait for their arrival is over.

“In fact, we have to get up and work, and part of that can cost money,” he said.

Council member Stephan Podrygula said his goal for the program is not to subsidize an industry but to improve the quality of life. In this regard, and given the positive response from organizations to marketing training, he is impressed with the tourism initiative, he said.

Board member Paul Pitner, Visit Minot board member, also championed the program.

“I hope that the community will be able to see that the work carried out by the City of Minot and in partnership with these community partners is really beneficial. he said. “I can’t wait to support Visit Minot. “

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