Zirca consolidates its expertise in a single suite of unified solutions “Zirca iQ”

Zirca a unified its media expertise, its unique research in consumer psychoanalysis and its immersive creativity under a single Zirca iQ suite to deliver campaigns to brands with exceptional results.

Zirca iQ proprietary solutions:

  • ConsumeriQ:An archetypal indicator tool that helps brands target mindsets, not numbers, with a content strategy that connects with them
  • CreativeiQ:A data-driven creative process that helps brands create eye-catching content that speaks to the consumer and scales across platforms
  • ContentiQ: An exclusive content management tool that evolves your campaign, amplifies reach and ROI with the best digital media mix.

Supporting this launch, Zirca has undertaken over the past 12 months a significant organizational restructuring to realign its business goals and redefine its products and goals that support Zirca iQ. Build partnerships with international entities such as Fandom, and blockchain solutions provider based in Singapore Aqillizgive more depth to our offer. Our Knowledge Center is further enhanced with the launch of three trend reports that highlight how consumer archetypes change over time, how brands can relaunch trends during the pandemic, andFood and drink trends in the new normalas part of their “Ungeek” series, during the pandemic.

Introducing Zirca iQ, we’re excited to announce the launch of a new website that demonstrates how Zirca has transcended beyond an ordinary digital agency to become a consumer-driven, creativity-driven and overloaded knowledge hub. , backed by a world-class in-house technical team.

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, said, “Staying still is something that is not in our DNA. While no one likes the ongoing pandemic, we’ve done our best to use this time to make a better version of ourselves. Our new website is an effort to show who we really are and what we are capable of doing. Zirca has evolved many times since we started, and now is a good time to show our true potential. Whether it’s our proprietary archetype indicator tool, our integrated blockchain products, or any other product and service in the Zirca arsenal, they’re all set and ready to handle the next digital wave.

Karan Gupta, Managing Director, Zirca Digital Solutions, said: “Over the years, Zirca has diversified its offering even during this difficult time when the world was slowing down. Zirca has undertaken some internal changes to realign its business objectives meaning the diversification of its activities. Our goal is to always stay one step ahead and give the best to our partners and marketers with our solutions ”

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